Double Digit Campaign
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Double Digit Campaign /
2024
ART DIRECTION (CREATIVE LEAD)
CONTENT CREATION
CERAVE
CeraVe was making waves on TikTok in the US, and the next step was to convert that social buzz into brand affinity and sales across Southeast Asia. The goal was clear: localise the energy of TikTok into a commerce-first strategy on Lazada and Shopee.
I led the creative direction for a series of monthly double-digit campaigns, identifying CeraVe’s essential brand codes and translating them into shoppable, scroll-stopping assets. With limited global materials, we planned and executed a focused one-day product shoot that generated a versatile content library. This single shoot powered an entire year of campaigns, balancing playful storytelling with strong commercial performance.
(This project runs from Dec 2023 to 2025)
After some research, we planned to shoot the core range of products in 4 angles.
The packshots were kept in the most neutral lighting possible so that it can be fitted into various settings.
Thanks to the library of content shot before, it was then possible to create monthly campaigns for the entire year
