2024
Christofle
Mid-Autumn Campaign
ART DIRECTION (CREATIVE LEAD)
ILLUSTRATION
ANIMATION
PACKAGING / RETAIL DESIGN
PPM PREPARATION
CHRISTOFLE
Refined Togetherness
A yearly affair to celebrate the Mid-Autumn Festival. As Christofle was in the midst of rebranding, they needed to further showcase the change in their direction for the Chinese market as well. In this project, the team was tasked to elevate their new brand identity yet not forgetting the traditions of MAF.
Campaign activation in China / Wechat and selected countries.
Hero KV / Film
Content Creation
LIFESTYLE PHOTOGRAPHY
BEHIND THE SCENES
BEHIND THE SCENES