2024
YSL: Le Vestiare
des Parfums
ART DIRECTION (CREATIVE LEAD)
EXPERIENCE DESIGN
ILLSTRATION
YSL BEAUTY
What kinda retail discovery box can you do when no samples nor campaign assets are fully available? Together with the team, we created an unexpected experience from scratch!
YSL Beauty relaunched their exclusive collection of Eau de Parfums. To tell the story, we invited the retailers to find out about the collection through the Master’s eyes.
To kick start the experience, the retailer scans the paper-glasses to access the AR program on their phones.
Step 1 and 2 — the process of entering the Master’s world.
Step 3 and 4 — Experience the Master’s world through an AR experience.
By moving the phone, through various angle, the user can discover Saint Laurent’s Atelier.
